The success of The Flash took some time to register and it wasn't until three years later that DC decided to add another revised 1940s superhero to their lineup. Green Lantern appeared in issue 22 of Showcase. Meanwhile, at Marvel Comics, which had been the wartime home of Captain America and the Human Torch, the public interest in superheroes hadn't gone unnoticed, so editor Stan Lee tried his luck with The Fantasic Four. Encouraged by the success of Fantastic Four, Marvel added another seminal character to their lineup in the shape of The Incredible Hulk, a tortured freak who was a cross between Dr Jekyll-Mr Hyde and The Frankenstein Monster.
Showcase 22 (1959)

Showcase was originally intended to offer comics stories from alternative genres but ended up being the, er, showcase for many superhero revivals, including The Atom, Aquaman and Green Lantern ...

  Fantastic Four 1 (1961)

The Fantastic Four came about because Marvel Editor Stan Lee had been asked by his publisher to come up with something like DC's successful Justice League of America. Though the idea to include a revamped Human Torch was the publisher's, it was Lee's inspired handling of the concept that revived the fortunes of Marvel Comics.
  Incredible Hulk 1 (1962)

The idea of superheroes with human failings, that had worked so successfully with The Fantastic Four, was taken one step further with Lee's next character, The Incredible Hulk. A sort of a variation on The Fantastic Four's Thing, The Hulk switched uncontrollably back and forth between his monstrous and human selves.
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